中国千禧一代 快消品网购生力军_亚博直播

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亚博直播-online sales of fast-moving consumer goods in China are growing seven times quicker than in the us as some 415m Chinese millennials buy daily items R the一项研究显示,约4.15亿中国千禧一代通过手机销售日常用品,使中国更慢的消费品(FMCG)在线销售增速比美国快7倍。Over the five years to 2015,China ‘ s Online sales of fast-moving consumer goods(FMCG)grew at an average of 78.4 percent,Far out咨询公司OCC的报告显示,2011年至2015年中国消费品网上销售的平均增长率为78.4,2015年中国网上消费品销售额约253亿美元,比英美两国还要多。the figures suggest the growing influence of millennials,born in the last two decades of the 20th century,On consumer trends in the world“they live a very busy life,On average working 8 . 3 more hours per week than[richer]OECD countries,”said the OCC report。“as such,Consumers ‘ need for convenience has fuelled the surging demand to buy FMCG online anywhere,anytime。

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“这些数据表明,20世纪最后20年出生的千年一代是世界第二大”,他们过着非常艰苦的生活。与经合组织国家相比,每周工作8.3个小时。

OCC的报告说:“因此,对于消费者方便的需求,无论何时何地,在网上销售快餐的市场需求都在剧增。”millennials are set to dominate China ‘ s consumer landscape over The next decade as their average annual in comes grow from $ 5,900 in 2010,000in投资银行高盛公司表示,中国千禧一代的平均年薪从2014年的5900美元迅速增加到2024年的1.3万美元,导致中国在未来10年无法主导消费格局。到2024年,该集团的年收入将超过5.4万亿美元3354万亿美元,是目前英国国内生产总值(GDP)的两倍。

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millennials ‘ drive to spend money enjoying them selves is Also evident in the surging sales of cinema tickets,international travel,ppalthough indicative of China ‘ s defining consumer trends,The online sales of FMCG account for just 5 per cent of total retail e-commerce in The据研究机构“中国互联网观察”(China Internet Watch)预测,今年中国零售企业市场将超过9110亿美元,2018年将超过1.57万亿美元。
such growth is not only underpinned by shifting consumer habits . big e-commerce companies,including Alibaba and jd.com,Have been investing据OCC透露,京东在中国各地享受了7个“超级”仓库、234个大型仓库和6756个配送仓库,这些仓库帮助京东在全国18个城市建立了2个小时的快递服务。the online FMCG boom has also been positive for foreign companies . when Costco,a us retailer,decided in 2014 to sell food via TM all,A Suu据it falls each year on November美国零售商Costco称,2014年要求通过阿里巴巴旗下天猫购物中心(Tmall)销售食物时,他回答说,在“光棍节”每天卖出350万美元的商品,让他感到“惊讶”。每年11月11日光棍节是阿里巴巴发行的网购打折日,相当于美国的“网购星期一”和“黑色星期五”。

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